The Story Behind My Icon

by Sean on September 24, 2014

SeanMinogue_iconMost of the people I know primarily through online communication – including many of my freelance clients – identify me by my icon (pictured here). Of course I am much more than a peachy, red-bearded, plaid-wearing dude, but those elements are undeniably true to my physical character.

This image appears everywhere from this website to my profiles on Twitter and LinkedIn, not to mention my professional invoices. It’s an accidental brand, one that I’ve come to love as my freelance writing career has taken off. The design isn’t my own, or even one that I commissioned, but actually a repurposed part of a personal project a good friend of mine in Vancouver created a few years back. She wanted to wish me a “bon voyage” as I was leaving for the decidedly more corporate shores of Toronto, and this icon was her quirky way of doing it.

The designer’s name is Åsa Cederholm and she’s an incredible talent originally from Sweden.  She permitted me to shoehorn this image into every corner of my internet presence and I can’t say that I thank her often enough for providing me with such a great go-to visual. (It’s surprising how often I need one.)

So do me a favour: Go to her website and check out the rest of her work. Send her an admiring email or an anonymous bag of money. Recommend her to friends. Because she’s awesome.


Your Move, Chief (RIP Robin Williams)

by Sean on August 12, 2014

robin williamsThis one hurts a little. Robin Williams wasn’t just some celebrity comedian whose name everyone seemed to know. His natural gifts as a performer and well-demonstrated desire to try new things made him an artist worth watching. A kind of chaotic spirit who possessed deceptive quantities of discipline to produce more moments of brilliance than a lot of us will be able to match in our lifetimes.

Those same gifts also made him a mainstream dynamo. Williams’ acting performances were ubiquitous in my youth. He was everywhere – from the movies that captivated the young know-it-all writer in me like Good Will Hunting and Dead Poets Society, to the movies I just could not get away from like Jumanji, Hook, or Mrs. Doubtfire. And then there were the ones that I’ve come to love more as the years go on like Awakenings and The Fisher King. Regardless of the quality or artistic integrity of the productions he starred in, Williams was so reliably him that his passing feels more like the extinction of a rare species of bird or life-sustaining plant.

The fact that he committed suicide should not solely be a reason to ignite the “depression is real and it hurts” issue, which is a very worthy topic of discussion. We should also consider that the very essence of comedy – not just in the standup industry, but also through the funny people we know in our everyday lives – often comes from pain, and the two are irretrievably linked. A joke is a way of subconsciously acknowledging a shared burden, one that might be derived from oppressive social norms or the individual blunders we all worry about. The entire story engine of Mrs. Doubtfire, for example, relies on a father’s desperation to reunite his family. Every comedic situation in this movie springs from that core of motivating pain.

Though it may not seem obvious to anyone on the outside looking in, many performers are on the front lines of experiencing pain. That’s where their job takes place. They’re not “tortured geniuses”, a term that just lets us off the hook for being more empathetic; they’re studied observers of the people around them. In order to pull laughter out of us, they need to acutely feel all the awkwardness and shame and whatever else we try to bury, then shoot it back out into the world as a relatable joke. And then joke after joke, we can breathe a little easier because that person has taken the time to explicitly state what’s bothering us and why.

Sometimes, though, staying too close to that pain becomes overwhelming for even the most seasoned comedians. And it sucks. At least in Williams’ case we can enjoy his massive body of work. But his level of stardom and success is rare, so where does that leave everyone else?

Empathy is the only way forward.


As part of my life as a freelance copywriter, I collaborate with‘s team to create weekly online articles over at that speak to the joys and challenges of creatives – meaning: people engaged with professional creative work like design, photography, web development, and yes, copywriting too.

It’s a pleasant surprise every week to mine the ups and downs of my career and look for how they speak to the common experience of others.

Check out some of the recent articles I’ve written for ECR below. You can also follow them on Twitter and Facebook.

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My Summer 2014 Reading and Viewing Picks

by Sean on July 27, 2014

I’ve been reading a lot of books and seeing some great films lately. Not every one of them is worth recommending, but here are a few of the favourites I’ve come across so far this summer.

StonerStoner by John Williams (1965) has exploded in popularity over the past year, having been branded as a forgotten gem of American literature by Ian McEwan along with some arts reviewers, bloggers, and columnists. I’m usually suspicious of high-brow hype, but I’m still pretty susceptible to it (see my experience reading The Goldfinch)The book follows William Stoner, a downtrodden-by-circumstance university professor who doesn’t exactly jump off the page with ambition to change his world. Life seems to pile up on him instead: he marries the wrong woman and meekly exists in cloistered academia. But near the middle of the book, things change for him significantly. Although the pacing is a little sluggish and Stoner’s challenges seem unremarkable, the straightforward style of Stoner is really inviting. It feels like the work of a writer whose ego is in-check and is willing to allow his character’s journey to carry the book. By the time I turned the last page, I was pleasantly surprised with the overall experience.

poaiOn the other end of the ego spectrum, I also read Michel Houellebecq’s The Possibility of an Island (2005). This is the second book I’ve read from Houellebecq so I thought I knew what to expect, style-wise. But in contrast to The Map and the Territory (his latest translated into English), he pursues a more philosophical sci-fi concept that looms over the arc of a doomed affair. The primary narrator is a crass theatre professional who’s emotionally awakened by an intense sexual relationship with a young woman – all while he’s being befriended by a cult that believes in immortality through successively recreating a human life over and over through time. It’s a complex book that invites the reader to work a little, which I like. But as with The Map and the Territory, I’m constantly on the fence on whether Houellebecq’s smuttiness complements or detracts from his exploration of larger ideas. He’s an interesting author, so I’ll have to cue up his earlier work next (The Elementary Particles).

Like Someone in LoveI still rent DVDs, meaning I physically go into a video store and select a physical box from a physical shelf. I like this kind of “analog” selection process that relies more on impulse or something catching your eye, a film that might be missed if you only chose what to watch based on what you’ve already watched. (To hell with your algorithms, Google/iTunes/Amazon.) Case in point: I went into my preferred video shop – The Film Buff on Roncesvalles Avenue in Toronto – and grabbed a copy of Like Someone in Love, directed by Abbas Kiarostami (2012). I won’t share any plot details because I think you should have the same viewing experience I did. But I will say that it’s a narrowly-focused story told over 109 minutes and has a great ending that leaves you with just the right amount of uncertainty. I totally fell in love with the small cast of characters.

investigation of a citizen above suspicionThe other film I’d recommend was a birthday gift from my parents. I mentioned to them that I’m always up for Criterion Collection films, so they sent me Italian director Elio Petri’s Investigation of a Citizen Above Suspicion (1970). It’s a staunchly anti-fascist film that’s a little dark and a little fanciful. The effect of Petri’s portrayal of an individual corrupted by his own conspicuous authority is pretty memorable stuff. Often, when a leftist filmmaker makes an overtly political film, the focus is on the heroism of the left in the face of a cruel and corrupt right-wing establishment. Investigation‘s power lies in how it criticizes fascism from within a singular character’s journey. It’s captivating stuff – plus the Criterion release comes with a couple of great essays and video interviews with Petri’s collaborators. Worthy summer viewing for film geeks.


Collecting Sentences and Releasing Them Into the Wild

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Tumblr just told me I’ve been with them for three years, which is odd because I always forget I have a tumblr. Almost always. I (infrequently) post my favourite sentences written by authors I love on Sometimes when I’m reading a book, a single line will leap out at me because of some unique feature. Maybe it’s alarmingly long […]

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Pause Netflix and Go See ‘Under the Skin’

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I’ve had a good run of movie-going success lately. I’ll pretty much see anything at my favourite theatres, TIFF Bell Lightbox and the single-screen Revue Cinema in Roncesvalles in Toronto, but it always feels even better when the films that I check out on impulse turn out to be great. Case in point: I was […]

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Writing in Seclusion is Hard (But Worth It)

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I recently spent a week at a sweet mini-cottage near Penetanguishe, ON (my temporary work space pictured here). For the whole time, I sat in front of my computer without the distracting compulsion to be online all the time. Well, the compulsion was totally there but the wifi, alas, was not. The result was a big chunk of […]

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A Reminder That Filmmaking Is (Often) Interpretive

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Check out this page from Francis Ford Coppola’s notebook during the production of The Godfather. He’s pulling everything he can out of Mario Puzo’s written work and trying to visually represent it on the screen. (Spoiler: He did a pretty good job of that.) via

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The CBC Needs to Become Something Worth Defending

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Jian Ghomeshi’s morning essay today on CBC Radio’s Q was a terribly polite call for a grassroots revolt against the withering of Canada’s sole public broadcaster. I totally share the sentiment of his piece, but I think Jian’s words fell flat when he didn’t make a case for what’s wrong with the CBC and why […]

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Imperfection is Perfect in Fiction

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After struggling through the massive, overwritten text that is Donna Tartt’s The Goldfinch, I coincidentally picked up Michel Houellebecq’s The Map and the Territory. I only discovered the coincidence when I was deep into the book: a painting is stolen and becomes the subject of a criminal investigation. The similarities end there. I was lured into The Goldfinch by […]

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